Event Giveaway T-Shirts for Madrid Skateboards

Direct cash sponsorship of downhill skateboard events is expensive and creates minimal value because there are few spectators and participant skateboarders pay little attention to course-side banners or tiny logos on typically-ugly participant t-shirts. In lieu of offering direct cash sponsorship to events, I designed attractive event-specific t-shirts with prominent Madrid Skateboards logos (on the back, above the hem where they would be visible in follow-car video) that we gave out for free, creating superior marketing value at lower cost.